Last Updated: July 27, 2026

Hi Smile Apparel (“Hi Smile Apparel,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you:

• Visit our website
• Purchase our products
• Submit a wholesale inquiry
• Contact us through WhatsApp or email
• Otherwise interact with our services

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide Directly

When you place an order, create an account, contact us, subscribe to marketing communications, or submit a wholesale inquiry, we may collect:

• Full name
• Email address
• Telephone or WhatsApp number
• Billing address
• Shipping address
• Order and purchase information
• Product preferences, sizes, colors, and quantities
• Account login information
• Messages and communications sent to us
• Customer service and return information
• Marketing communication preferences

Information Collected From Wholesale Customers

For wholesale or business customers, we may also collect:

• Business or company name
• Business address
• Contact person’s name and job title
• Business email address and telephone number
• Tax, registration, or resale information, where required
• Expected order quantities
• Product customization requirements
• Purchasing and shipping requirements

Payment Information

Payments made through our website are processed by Shopify and applicable third-party payment providers.

We generally do not directly store complete payment card numbers, security codes, or other full payment credentials. Payment providers may collect and process this information according to their own privacy policies and security requirements.

Information Collected Automatically

When you browse our website, we and our service providers may automatically collect certain technical and usage information, including:

• IP address
• Browser type
• Device type
• Operating system
• Device identifiers
• Referring website or advertising source
• Pages viewed
• Products viewed or added to your cart
• Time spent on the website
• Checkout activity
• Approximate geographic location
• Cookie and similar technology information
• Interactions with our advertisements and marketing emails

2. How We Use Personal Information

We may use your personal information to:

• Process, confirm, and fulfill retail and wholesale orders
• Arrange payments, shipping, delivery, returns, refunds, and exchanges
• Create and manage customer accounts
• Respond to questions through email, WhatsApp, or other communication channels
• Prepare wholesale quotations and discuss bulk-order requirements
• Verify wholesale or business customer information
• Provide customer service and after-sales support
• Send order confirmations and delivery updates
• Detect and prevent fraud, abuse, security incidents, and illegal activities
• Improve our products, website, customer experience, and services
• Analyze website traffic, customer behavior, and marketing performance
• Personalize product recommendations and website content
• Send promotional emails, messages, or advertisements where permitted
• Maintain business, tax, accounting, and transaction records
• Comply with legal, regulatory, and contractual obligations
• Enforce our policies, agreements, and legal rights

3. Legal Bases for Processing

Where applicable laws require us to identify a legal basis for processing personal information, we may rely on the following:

Performance of a Contract

We may process your information to complete your purchase, deliver your order, or provide services you have requested.

Legitimate Interests

We may process your information to operate and improve our business, provide customer service, prevent fraud, and understand website performance.

Consent

We may rely on your consent to send certain marketing communications or use non-essential cookies where consent is required.

Legal Obligations

We may process your information to comply with tax, accounting, consumer protection, fraud prevention, and other legal requirements.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred before your consent was withdrawn.

4. How We Share Personal Information

We may share personal information with third parties that help us operate our website and provide our services.

Shopify

Our online store is hosted and operated through Shopify. Shopify processes certain personal information to provide ecommerce, checkout, security, analytics, and related services.

For additional information about Shopify’s processing of consumer information, please review the Shopify Consumer Privacy Policy available through Shopify’s official website.

Payment Providers

We may share information with:

• Banks
• Payment processors
• Digital wallet providers
• Fraud prevention providers
• Other financial service providers

This information may be used to process transactions and prevent fraudulent activity.

Shipping and Logistics Providers

We may provide your name, telephone number, email address, shipping address, and order information to:

• Warehouses
• Fulfillment partners
• Couriers
• Customs agents
• Logistics providers

This information is shared for delivery, customs clearance, and shipment management purposes.

Marketing and Analytics Providers

Where enabled, we may share or allow access to information through:

• Analytics providers
• Advertising platforms
• Email marketing services
• Social media platforms
• Website performance tools

These providers may use cookies, pixels, tags, and similar technologies to measure website activity, personalize content, and evaluate advertising performance.

Professional and Business Service Providers

We may share necessary information with:

• Accountants
• Legal advisers
• IT providers
• Customer support providers
• Security providers
• Consultants
• Other professional service providers

Legal and Regulatory Disclosures

We may disclose personal information when reasonably necessary to:

• Comply with applicable laws, regulations, court orders, or government requests
• Protect our legal rights, customers, employees, or business
• Investigate fraud, security incidents, or illegal activity
• Enforce our terms, policies, and agreements

Business Transfers

If Hi Smile Apparel is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

5. Cookies and Similar Technologies

Our website and service providers may use:

• Cookies
• Pixels
• Tags
• Local storage
• Similar tracking technologies

These technologies may be used for:

• Keeping the website and checkout functioning
• Remembering your shopping cart and preferences
• Maintaining account sessions
• Preventing fraud and improving security
• Measuring website traffic and performance
• Understanding how visitors use our website
• Personalizing content and product recommendations
• Measuring and delivering advertising

Some cookies are necessary for the website to operate. Other cookies, including certain analytics and advertising cookies, may be optional depending on your location.

You may manage available cookie choices through our website’s cookie banner or cookie preference settings. You may also adjust your browser settings to block or delete cookies.

Please note that blocking certain cookies may prevent some website features from working correctly.

6. Advertising and Data-Sharing Choices

We do not sell personal information in exchange for money.

However, the use of certain advertising, analytics, and social media technologies may be considered “selling,” “sharing,” or targeted advertising under some privacy laws.

Where required, eligible users may opt out through:

• “Your Privacy Choices”
• “Do Not Sell or Share My Personal Information”
• Cookie preference settings
• Similar privacy links available on our website

We will process valid browser-based opt-out preference signals where required by applicable law and supported by our website systems.

7. Marketing Communications

With your consent, or where otherwise permitted by law, we may send:

• Promotional emails
• Product announcements
• Discount information
• Wholesale offers
• Other marketing communications

You may unsubscribe from marketing emails by using the unsubscribe link included in the email.

You may request that we stop sending marketing messages through WhatsApp by replying with “STOP” or contacting us directly.

Even after opting out of marketing communications, we may continue sending non-promotional messages relating to:

• Orders
• Accounts
• Payments
• Deliveries
• Returns
• Security
• Customer service requests

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The applicable retention period may depend on:

• Whether you maintain an active account
• Whether an order, return, refund, or dispute remains open
• Tax, accounting, customs, and legal recordkeeping requirements
• Fraud prevention and security needs
• Contractual and business requirements
• Applicable limitation periods

When personal information is no longer required, we may delete, anonymize, or securely dispose of it, unless continued retention is required or permitted by law.

9. International Data Transfers

Hi Smile Apparel, Shopify, payment providers, logistics companies, and other service providers may process personal information in countries or regions outside the country where you live.

Privacy and data protection laws in those countries may differ from the laws in your country.

Where required, we or our service providers will use appropriate safeguards for international data transfers, such as contractual protections or other legally recognized transfer mechanisms.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of certain personal information
• Request a copy of your personal information
• Request restriction of certain processing activities
• Object to certain processing activities
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Opt out of the sale, sharing, or use of information for targeted advertising
• Request information about categories of data collected and disclosed
• Lodge a complaint with an applicable data protection authority

These rights may be subject to legal limitations and exceptions.

To exercise a privacy right, contact us using the details provided in the Contact Us section below. We may request information reasonably necessary to verify your identity and process your request.

You may also use an authorized representative where permitted by applicable law. We may request proof that the representative is authorized to act on your behalf.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

11. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against:

• Unauthorized access
• Loss
• Misuse
• Alteration
• Disclosure

However, no online transmission or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account password and notifying us if you believe your account or information has been compromised.

12. Third-Party Websites and Services

Our website may contain links to:

• Third-party websites
• Social media platforms
• Payment services
• Other external services

We are not responsible for the privacy, security, or content practices of third parties.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

Communications conducted through WhatsApp are also subject to WhatsApp’s own terms and privacy practices.

13. Children’s Privacy

Our website is not intended to knowingly collect personal information from children who are below the minimum legal age required to provide consent in their jurisdiction.

If you are not legally able to enter into a purchase agreement, you should use our website only with the involvement and authorization of a parent or legal guardian.

If you believe a child has provided personal information to us without appropriate authorization, please contact us so that we can review and, where required, delete the information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our business practices
• Website features
• Service providers
• Technologies
• Legal requirements

The updated policy will be posted on this page with a revised “Last Updated” date.

Where required by law, we may provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

For questions, concerns, complaints, or requests relating to this Privacy Policy or your personal information, please contact:

Hi Smile Apparel

Email: linpeizhu123@gmail.com
WhatsApp: 19966278908

When submitting a privacy request, please provide enough information for us to identify your account or transaction and understand your request.

Please do not send complete payment card details or other unnecessary sensitive information through email or WhatsApp.